Should You Use Gmail Smart Features? Here Are The Truths You Need To Know

Gmail has come a long way since launching in 2004. What started as a simple email service now has a suite of smart features powered by artificial intelligence to help users be more productive. From automatic replies to writing suggestions and more, these tools aim to save time and effort.

However, increased convenience comes at the price of sharing more personal data with Google. So, should you actually use Gmail’s smart features? Are the privacy tradeoffs worth it?

In this blog post, we will explore the key pros and cons of enabling smart features in Gmail. We’ll look at what exactly they do, what information is shared, the benefits they provide, and the privacy considerations. 

My goal is to provide you with enough information to help you decide if these AI-powered tools are right for your needs.

TL;DR – Key Takeaways: Should you use Google’s Gmail Smart Features?

  • Gmail’s smart features like Smart Compose, Smart Reply, and others use your data to offer time-saving suggestions and automation.
  • They provide tangible productivity benefits but share your email content with Google to function.
  • You can control smart features granularly or with one overall setting.
  • It’s a personal decision based on your comfort with the data sharing and tradeoffs.

Should I enable Gmail’s smart features?

Gmail has introduced various smart features over the years that aim to boost productivity by using the content of your emails. Some of the main ones include:

Smart Compose: Suggests complete sentences and phrases as you type emails based on your writing style and context

Smart Reply: Provides quick reply suggestions to emails so you don’t have to type responses out fully

Smart Cleanup: Identifies and suggests deleting or archiving old emails you likely don’t need anymore

Nudges: Reminds you to follow up on emails if you haven’t replied

Follow-up and reminders: Allows creating reminders from emails to follow up or complete tasks later

The common thread is Gmail uses artificial intelligence algorithms to analyse your email content and activity. It then provides suggestions personalised to you and actions aimed at streamlining workflows.

The productivity benefits

There’s no doubt these smart capabilities can save you effort and time if used properly. Having your emails automatically organised, the writing process automated, and reminders handled for you reduces menial tasks.

Whether it’s Smart Compose reducing typing or Smart Cleanup archiving old messages, users stand to gain back some precious minutes from their inbox management. Those minutes can add up to hours saved over weeks and months.

And the more you use these features, the smarter they get as the algorithms continue learning from your data. The suggestions and automation become more tailored to how you specifically use Gmail.

The privacy considerations

These smarts don’t happen by magic, though; they require deeper access to your personal email content and activity in order to function.

When you enable the smart features, you are explicitly allowing Google to scan and process your confidential Gmail messages. This means emails exchanged with friends, family, colleagues, and more will be parsed by algorithms.

That data then personalises the very same features to you. So, while it may be more convenient to have writing suggestions, those came from having your existing emails profiled.

Some users understandably have privacy concerns around this kind of background data sharing. They prefer keeping their inboxes fully private and opting out of smart tools.

Others feel the productivity perks outweigh privacy reservations. But it’s still crucial to make an informed decision when allowing access to your personal information.

Gmail's Smart Features Privacy Concerns

Gaining more transparency and control

In recent years, Google has focused on giving users more transparency and control with smart tools.

For example, you can now toggle individual features on or off under Gmail Settings. So, if you like Smart Reply but not Smart Compose, that level of granular control is available.

Google also plans to consolidate the activation of smart capabilities under one overall setting. This gives a single on/off switch while still allowing tweaking specific features deeper in Settings.

The goal is to make managing these AI-powered tools simpler while keeping users empowered over how their data is utilised.

No matter which approach you take – all on, all off, or selective – the choice is now yours. And you can still take full advantage of Gmail either way.

Weighing the tradeoffs yourself

Ultimately, whether you should use Gmail’s smart features comes down to your personal privacy preferences and how much utility you’d gain from them.

There are certainly productivity benefits to be had from automated organisation, writing aids, and other smart suggestions. But those come at the cost of allowing deeper processing of your confidential emails.

As the AI improves over time, the features will likely get “smarter” in a way that makes them hard to resist. Google seems intent on making them increasingly seamless and ubiquitous across its products.

However, the company has also focused on being transparent around data usage while giving granular controls. So you can now decide exactly where your boundaries are.

It’s worth playing with the smart capabilities to see if the convenience outweighs privacy concerns. 

If you find them useful, keep them on while monitoring what data is shared behind the scenes. And if certain features don’t seem worthwhile, disable them and reassess them down the line. Or keep them switched off altogether if that level of privacy is paramount.

There may not be a universal right or wrong answer. But, educating yourself on the tradeoffs can help you make an informed decision that matches your personal preferences.


Gmail’s smart features offer undeniable productivity benefits that can save you effort and time over the long run. However, those perks rely on allowing deeper access to the content of your confidential emails in order to function.

It’s ultimately an individual decision based on your comfort level with the data sharing involved and how convenient you find the AI-powered suggestions. As machine learning improves, the tools will likely only get smarter and more advanced over time, too.

Fortunately, Google now provides robust transparency and controls to enable these capabilities. So you can decide to leverage the automation or maintain complete privacy. There are also options to toggle individual features more granularly.

Try out the smart tools and see if the privacy tradeoffs seem worthwhile for your needs. You may find they make your life markedly easier. Or you might decide keeping emails entirely private trumps any convenience. But either way, you’re now empowered to make the choice aligned with your personal preferences.

Photo of author

John Abiola

John is a tech and investment enthusiast fueled by a passion for blockchain technology and innovative ideas. With a knack for digital marketing and eCommerce business acumen, he stays motivated to share his knowledge and insights through various channels, inspiring and educating others on the latest developments in these industries. Join John on his journey as he delves into the limitless possibilities of technology, investment, digital marketing and eCommerce.

When you purchase through some of the links on our site, we may earn an affiliate commission. Learn more.