LG Electronics launched significant community support initiatives in Vietnam and Thailand, donating essential technology products valued at over USD 68,000 in Thailand only. The multinational corporation’s latest philanthropic efforts target education enhancement and disaster recovery, demonstrating its commitment to corporate social responsibility in Southeast Asia.

In Vietnam’s Yen Bai Province, LG responded to the devastating impact of Typhoon Yagi by donating 40 television sets to affected families. This contribution forms part of the company’s annual “Tet Nha la Tet Nhat” campaign, specifically designed to support vulnerable households during the Lunar New Year celebrations.

The Van Yen district, which bore the brunt of Typhoon Yagi’s destruction, received particular attention from LG Vietnam. The company’s support extended beyond immediate relief, with the establishment of both mobile and stationary laundry stations to assist communities dealing with the typhoon’s aftermath.

In Thailand, LG’s focus shifted to educational development through a substantial donation of 50 LG gram laptops to the Thailand Collaboration for Education program. The initiative, valued at over 2,301,000 baht, aims to bridge the digital divide at two schools lacking adequate computing resources: Nikomphimaisuksa School in Nakhon Ratchasima province and Piyabut School in Lopburi province.

The donated laptops feature cutting-edge Intel Core Ultra 5 Processors, enabling students to access advanced digital learning resources. Lower secondary students will utilize these devices for core subjects including science, mathematics, and English, while upper secondary students will benefit from AI-enhanced learning capabilities.

LG’s strategic approach to community support reflects a deeper understanding of regional needs. In Vietnam, the focus on post-disaster recovery demonstrates immediate crisis response, while Thailand’s educational initiative represents a long-term investment in human capital development.

The impact of these donations extends beyond immediate benefits. By providing advanced technology to underserved communities, LG is helping to create sustainable pathways for development and innovation. The company’s actions align with its global “Life’s Good” vision, emphasizing the role of technology in improving quality of life.

LG is continuously expanding and refining its community programs. These initiatives go beyond one-off projects, aiming to create lasting social and economic benefits. By adapting its strategies over time, LG is not only addressing immediate needs but also building the foundation for long-term community growth.

The company’s approach to community support in Southeast Asia reflects a strategic commitment to corporate social responsibility (CSR) and sustainable development in regions where infrastructure and resources might be limited.

LG’s initiatives in Southeast Asia illustrate how businesses can integrate social responsibility into their core strategies. Their evolving approach not only meets current community needs but also sets a promising example for sustainable development and responsible corporate behaviour in emerging markets.

News Source: https://www.lgnewsroom.com/2025/02/lg-vietnam-and-thailand-support-local-communities-with-tech-donations/