LG Electronics and Kia have unveiled a groundbreaking collaboration at the 2025 Seoul Mobility Show, introducing the Spielraum concept car that seamlessly integrates AI-driven smart home technologies with advanced mobility solutions. The partnership, announced on April 3, 2025, at KINTEX in Ilsan, Korea, represents a significant advancement in transforming traditional transportation into intelligent living spaces.

The innovative concept car merges LG’s sophisticated AI space solutions with Kia’s Platform Beyond Vehicle (PBV) technology, creating two distinct configurations designed to cater to different lifestyle needs. The integration marks a pivotal shift in how consumers interact with their vehicles, extending smart technology beyond residential spaces into mobile environments.

Revolutionary Cabin Designs for Modern Lifestyles

The Spielraum concept showcases two specialized cabin designs: Studio and Glow. The Studio variant transforms vehicles into mobile workspaces, featuring LG’s modular Styler, smart mirror, and coffee machine, specifically optimized for entrepreneurs on the move. An AI-powered system intelligently manages clothing care based on users’ schedules, demonstrating practical applications of artificial intelligence in daily routines.

Complementing the Studio, the Spielraum Glow configuration addresses the growing outdoor lifestyle trend, incorporating LG’s refrigerator, Lightwave oven, and wine cellar. The design includes innovative MoodUP™ panels that allow personalized ambient lighting, enhancing the mobile leisure experience.

Advanced AI Integration and Connectivity

At the heart of the Spielraum concept lies the LG ThinQ ON™, an AI-powered home hub utilizing generative AI to deliver personalized experiences. The system facilitates natural conversations, manages appliances, and coordinates schedules while connecting to external services such as food delivery and restaurant reservations.

“This collaboration provides an important opportunity to expand LG Electronics’ ‘AI Space Solution,’ serving as a stepping stone to create new AI-powered lifestyle experiences beyond the home,” stated Lyu Jae-cheol, president of the LG Home Appliance Solution Company.

Future Impact and Industry Implications

The partnership between LG and Kia signals a broader industry shift toward integrating smart home technologies with mobility solutions. This convergence suggests a future where vehicles serve as extensions of living spaces, equipped with AI-driven conveniences that adapt to users’ needs and preferences.

The Spielraum concept aligns with LG’s broader vision, previously highlighted at CES 2025 through the LG Mobility Experience (MX) platform, demonstrating the company’s commitment to expanding AI applications beyond traditional boundaries.

As the automotive industry continues to evolve, this collaboration sets a new standard for intelligent mobility solutions, promising to enhance how people work, relax, and interact with their vehicles. The integration of AI-driven systems in mobility spaces represents a significant step toward more connected and convenient transportation experiences.

News Source: https://www.lgnewsroom.com/2025/04/lg-partners-with-kia-to-present-ai-powered-mobility-space-solutions/