Apple expanded its retail presence in China with the opening of its first store in Anhui province. The Apple MixC Hefei location welcomed customers on January 18, 2025, enhancing Apple’s footprint in a key market while offering innovative retail experiences to the region.

The new store, situated in the bustling MixC Hefei shopping mall near Swan Lake, showcases Apple’s signature architectural excellence with its striking curved glass storefront. This design element creates a seamless transition between the exterior and interior spaces, embodying Apple’s commitment to innovative retail experiences.

Over 80 specialized team members are prepared to serve customers at the new location, offering comprehensive services including Genius Bar support and Apple Pickup. This staffing investment demonstrates Apple’s dedication to providing personalized customer experiences in the Chinese market.

Deirdre O’Brien, Apple’s senior vice president of Retail and People, emphasized the significance of this expansion, stating, “We are so thrilled to open Apple MixC Hefei, our first store in the Anhui province, and build deeper connections with our customers in China.” The statement underscores Apple’s strategic focus on strengthening its relationship with Chinese consumers.

The store’s launch coincides with Chinese New Year celebrations, featuring special edition AirPods 4 with custom Year of the Snake engravings. Customers can participate in exclusive workshops showcasing iPhone 16 photography capabilities and experience Apple Vision Pro, the company’s groundbreaking spatial computing device.

Environmental consciousness plays a central role in the store’s design, with locally sourced and sustainable materials used throughout the construction. This approach aligns with Apple’s global commitment to environmental responsibility while respecting local cultural elements.

The retail location will offer Apple’s complete product lineup, including the latest iPhone 16 series, MacBook Pro with M4 chipsets, and Apple Watch Series 10. Customers can customize their Mac purchases through configure-to-order options, featuring the new 24-inch iMac and other M4-powered devices.

Beyond product sales, Apple MixC Hefei will serve as an educational hub through its Today at Apple sessions, offering free workshops in photography, videography, and other creative skills. This initiative reflects Apple’s broader mission to empower users through technology education.

The store’s opening represents a significant milestone in Apple’s China strategy, combining retail excellence with community engagement. As the company’s first presence in Anhui province, it serves as a blueprint for future expansion while catering to the growing technological needs of Chinese consumers.

News Source: https://www.apple.com/newsroom/2025/01/apple-mixc-hefei-opens-for-customers-this-saturday-january-18-in-anhui-china/