Google has unveiled its premium AI subscription service, Google AI Ultra, offering unprecedented access to advanced AI models and features. Launched at Google I/O 2025, the service is now available in the United States for $249.99 monthly, with an introductory 50% discount for the first quarter, targeting professional creators and developers seeking enhanced AI capabilities.

Revolutionary Features and Capabilities

The Ultra tier represents the pinnacle of Google’s AI subscription offerings, positioning itself above the rebranded Google AI Pro plan, which continues at $19.99 monthly. This elite subscription delivers exclusive access to cutting-edge AI tools and significantly expanded usage limits.

Subscribers gain early access to the sophisticated Gemini 2.5 Pro model, featuring enhanced reasoning capabilities and extended context windows for complex tasks. The package includes innovative tools such as Deep Think mode, Veo 3 video generation with native audio support, and the Flow AI filmmaking suite for advanced cinematic content creation.

Storage and Premium Features

A standout feature of the Ultra subscription is its generous 30-terabyte storage allocation across Gmail, Drive, and Photos—a significant upgrade from the Pro plan’s 2 terabytes. The subscription also includes YouTube Premium membership, seamlessly combining entertainment with productivity tools.

Project Mariner, an exclusive AI research prototype, enables users to manage up to 10 simultaneous tasks through a unified intelligent dashboard, exemplifying the subscription’s focus on professional efficiency and multitasking capabilities.

Professional Applications and Future Expansion

The service particularly appeals to filmmakers, developers, and creative professionals requiring sophisticated AI assistance. The Whisk tool enables image-to-video transformations, generating 8-second video clips to enhance creative brainstorming sessions.

Google’s commitment to AI accessibility continues with the expansion of free AI Pro access to university students in Japan, Brazil, Indonesia, and the United Kingdom. The company plans to extend Ultra subscription availability beyond the United States in the coming months.

Investment and Value Proposition

While the $250 monthly investment is substantial, the comprehensive package offers significant value for professionals requiring advanced AI capabilities, extensive storage, and premium features. The combination of cutting-edge AI models, advanced creative tools, and extensive storage makes it an attractive option for those seeking to maximise their AI-powered workflow.

News Source: https://blog.google/products/google-one/google-ai-ultra/