In a groundbreaking collaboration announced in March 2025, LG Electronics has partnered with video game publisher KRAFTON to integrate premium LG TV products into the highly anticipated life simulation game “inZOI.” The partnership marks a significant milestone in merging high-end consumer electronics with interactive gaming experiences.

The integration comes as inZOI prepares for its Steam early access launch on March 28, 2025, with the game already claiming the top spot on Steam’s Global Wishlist. Players will have unprecedented access to virtually experience LG’s cutting-edge TV technology, including the flagship OLED evo 97-inch G5 model and innovative lifestyle screens.

This strategic partnership transforms how players interact with consumer electronics in virtual environments. Within inZOI’s immersive world, users can explore and customize their digital spaces with LG’s latest TV innovations, experiencing realistic product features and functionality that mirror their real-world counterparts.

The collaboration showcases LG’s premium TV lineup, featuring the versatile OLED Flex with its adaptable display modes, alongside lifestyle-focused products like the StanbyME and StanbyME Go. Players can mount the massive 97-inch G5 model flush against virtual walls or position it on stands, mirroring real-world installation options.

LG’s lifestyle screens receive special attention in the game, with the StanbyME offering adjustable positioning and rotation capabilities. The StanbyME Go provides added versatility, allowing in-game characters to transport and enjoy entertainment in various virtual settings, both indoors and outdoors.

Beyond TV integration, inZOI boasts extensive customization options, featuring over 250 personalization choices and AI-powered creative tools. Players can utilize advanced features such as 3D Printing, Video to Motion, and Text to Image capabilities to craft unique virtual experiences.

The game’s comprehensive customization system extends to character creation, interior design, and social interaction. Players can design outfits, create furniture, and participate in community events, all while incorporating LG’s TV technology into their virtual lifestyles.

This partnership represents a significant evolution in how consumers experience and interact with consumer electronics before purchase. The virtual showcase of LG’s TV lineup within inZOI provides players with an innovative way to explore product features and visualize how these technologies integrate into various living spaces.

As the gaming industry continues to evolve, this collaboration between LG and KRAFTON sets a new precedent for how brands can meaningfully engage with gaming audiences. The integration offers both entertainment value and practical utility, allowing players to make more informed decisions about their real-world technology purchases.

News Source: https://www.lgnewsroom.com/2025/03/lg-and-krafton-join-hands-to-bring-lg-tvs-to-engaging-life-simulation-game-inzoi/