LG Channels, the free ad-supported streaming service, has achieved a significant milestone by expanding its global reach to 33 countries whilst growing its content library to over 4,000 channels. The April 2025 announcement reveals new partnerships with NBCUniversal, Lionsgate, and BBC Studios, offering viewers free access to trending series, news, sports, and specialised programming.

Global Growth and Content Expansion

Since its 2015 launch in South Korea, LG Channels has established a robust presence across North and South America, Europe, and emerging markets including Singapore and New Zealand. The service’s latest collaboration with NBCUniversal introduces more than 40 FAST channels in the United States, featuring SNL Vault, Universal Movies, and Spanish-language Telemundo content.

The 2025 introduction of LG 1 Spotlight and LG 1 Film has strengthened the platform’s UK presence, now offering curated channels with 24/7 access to scripted dramas like “Law & Order” and an extensive movie catalogue.

Strategic Content Partnerships

LG’s enhanced partnership with NBCUniversal introduces innovative shoppable content for US viewers, creating an interactive blend of entertainment and retail experiences. Additional collaborations with A+E Global Media and BBC Studios have expanded the service’s genre offerings, including true crime programming and beloved classics such as “Murder, She Wrote” and “Little House on the Prairie”.

Future Development

LG Channels’ expansion aligns with the company’s focus on strengthening structural competitiveness and developing webOS-driven content ecosystems. The platform aims to enhance its position in smart TV solutions through ad-supported streaming and localised content offerings.

This significant expansion reflects the growing trend towards free ad-supported streaming services, offering consumers a cost-effective alternative to subscription-based platforms. With its extensive global reach and diverse content library, LG Channels is positioned to reshape the streaming landscape whilst providing accessible, quality entertainment to viewers worldwide.

News Source: https://www.lgnewsroom.com/2025/04/lg-channels-extends-global-footprint-and-expands-free-content-offering/