Google has introduced a revolutionary streamlined setup process for Google TV devices, launching on 1 May 2025. The update eliminates the need for app downloads on Android devices, offering faster app installations and enhanced smart home features, initially rolling out on Hisense’s 2025 U7 and U8 series televisions.

Revolutionary Setup Process

The new system represents a significant departure from traditional setup methods, allowing Android users to begin configuration through automatic notifications, whilst iOS users can simply scan an on-screen QR code. This innovation eliminates the previous requirement of downloading the Google Home app, streamlining the entire process.

Enhanced Features and Optimisations

The update introduces several key improvements to the Google TV ecosystem. Background app installations now enable immediate viewing access, whilst enhanced storage optimisations accommodate more applications and games. The system also incorporates advanced smart home controls, enabling users to manage connected devices through voice commands.

Smart Home Integration

A notable advancement is the seamless integration with Google Home functionality. Users can now control smart lighting, check Nest Doorbell feeds, and manage various connected devices directly through their television interface. The Home Panel feature extends this functionality to existing Chromecast and Google TV devices.

Personalisation and User Experience

The update brings sophisticated personalisation options, including customised user profiles, comprehensive parental controls, and Google Photos screensaver integration during the initial setup phase. These features enhance the overall user experience whilst maintaining simplicity in configuration.

Device Availability and Market Impact

Following the initial release on Hisense’s premium television series, the update will expand to Walmart’s onn. streaming devices and additional Google TV hardware throughout 2025. This strategic rollout positions Google competitively against major rivals in the streaming market, including Apple’s tvOS and Amazon’s FireOS.

Future Implications

The streamlined setup process represents Google’s commitment to reducing technological barriers in smart home integration. The implementation of AI-driven features and improved storage management addresses common user concerns about device performance, potentially influencing industry standards for smart TV configuration.

Source: Official Google Blog