In a major technological upgrade at one of baseball’s most iconic venues, LG Electronics has transformed Fenway Park with the installation of cutting-edge digital displays, including a massive LED videoboard and multiple digital signage installations, totaling 842 square meters of display area.

The centerpiece of this transformation is an impressive main LED videoboard measuring 30.5 meters wide and 11.5 meters high, covering an expansive area of 350.75 square meters. This installation, completed in late March 2025, represents a significant advancement in the stadium’s visual capabilities just in time for the Red Sox’s home opener on April 4.

The comprehensive display solution extends beyond the main videoboard, incorporating 11 additional digital signage installations throughout the ballpark. A notable feature among these is a 171 square-meter ribbon board, spanning 21.6 meters in width and 7.9 meters in height, designed to enhance the viewing experience within the stadium.

This technological advancement stems from LG’s strategic partnership with ANC, the organization responsible for managing stadium operations and advertising for Fenway Sports Group. The collaboration aims to revolutionize how fans experience America’s favorite pastime at one of its most historic venues.

Park Hyoung-sei, president of the LG MS Company, emphasized the significance of this partnership, stating, “We are thrilled to be able to strengthen our partnerships with prestigious global sports franchises. We will continue to enhance the value of customer spaces and strive to provide differentiated media entertainment experiences.”

The impact of this installation extends beyond mere visual enhancement. Troup Parkinson, Chief Marketing & Partnerships Officer for the Boston Red Sox, highlighted the broader implications: “This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG’s presence through dynamic activations that will engage Red Sox Nation all season long.”

The integration of these advanced display solutions marks a significant milestone in modernizing the fan experience at Fenway Park while preserving its historic character. The new system enables clearer replay viewing, enhanced statistical displays, and improved promotional content delivery, ensuring fans remain engaged throughout their ballpark experience.

As professional sports venues continue to evolve with technological advancements, this installation positions Fenway Park at the forefront of stadium innovation. The partnership between LG Electronics and the Boston Red Sox demonstrates how historic venues can embrace modern technology while maintaining their traditional charm.

News Source: https://www.lgnewsroom.com/2025/04/lg-supplies-massive-commercial-display-solutions-to-boston-red-sox-ballpark/