GoPro, Inc. (NASDAQ: GPRO) announced on Friday that it has received a deficiency notice from The NASDAQ Stock Market for failing to maintain the minimum bid price requirement of $1.00 per share. The action camera manufacturer’s stock has traded below the critical threshold for 30 consecutive business days, triggering the formal notification on March 25, 2025, according to a regulatory filing.
The San Mateo, California-based company now enters a 180-day compliance period to boost its share price above the minimum requirement. To regain compliance, GoPro’s Class A Common Stock must close at or above $1.00 for at least ten consecutive business days during this grace period.
According to the company’s filing with the Securities and Exchange Commission, the notification does not immediately affect GoPro’s listing status. The company’s shares will continue to trade on the NASDAQ Global Select Market under the ticker symbol “GPRO” during the compliance period.
Related post: GoPro Reports $201M Revenue in Q4 (2024).
The notice comes just weeks after GoPro filed its Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which was submitted to the SEC on March 17, 2025. The delisting notice represents a significant challenge for the once-pioneering action camera company that has struggled to maintain its market position in recent years.
Brian McGee, GoPro’s Chief Financial Officer and Chief Operating Officer, signed the Form 8-K filing that disclosed the NASDAQ notice. The document did not specify what measures the company might take to address the minimum bid price deficiency.
Companies facing similar delisting notices typically consider several options to regain compliance, including implementing a reverse stock split that would consolidate shares and increase the per-share trading price. However, GoPro has not announced any specific plans in response to the notice at this time.
The company’s regulatory filing included cautionary language regarding forward-looking statements, noting that GoPro’s “actual ability to achieve compliance with the Nasdaq minimum bid price, and the impact of future events effecting the share price of the Company’s Class A Common Stock, could differ materially from those anticipated.”
For additional context on GoPro’s financial position and challenges, the company directed stakeholders to its recently filed Annual Report and other current reports submitted to the SEC. These documents would provide more comprehensive details about the operational and financial factors that may have contributed to the decline in share price.
Market reaction to the news will likely be closely monitored in the coming trading sessions as investors assess the implications of the delisting risk and potential remediation strategies that GoPro might implement.
The 180-day compliance window gives GoPro until approximately late September 2025 to address the minimum bid price issue. If the company fails to regain compliance during this period, it may face potential delisting from the NASDAQ Global Select Market, which could significantly impact its visibility to investors and overall market liquidity.
Opinion
GoPro’s receipt of a delisting notice marks a troubling milestone for a company that once dominated the action camera market. The sustained sub-$1 trading price reflects deeper fundamental challenges beyond mere market volatility.
The timing of this notice is particularly concerning, coming shortly after the filing of their 2024 annual report, suggesting that year-end results failed to inspire investor confidence. The lack of specific remediation plans in the disclosure is a missed opportunity to reassure shareholders about the company’s path forward.
While a reverse stock split might technically solve the immediate compliance issue, such maneuvers often fail to address underlying business challenges. The company’s forward-looking statement caveats hint at uncertainty about their ability to naturally grow the share price through operational improvements.
The delisting risk represents both a symptom and potential accelerant of GoPro’s difficulties. A delisting would further limit access to capital markets at a time when innovation and potential pivots may be most needed. The 180-day window offers a critical opportunity for management to demonstrate a convincing strategic vision beyond short-term price manipulation tactics.
For a company that revolutionized action photography, this regulatory challenge highlights how dramatically its market position has eroded. Stakeholders should watch carefully for substantive business strategy announcements rather than focusing solely on technical compliance maneuvers in the coming months.
News Source: SEC.
