LG Electronics unveiled a groundbreaking suite of customized cooling solutions for AI data centers at Data Center World 2025 in Washington, D.C., on April 15, 2025. This strategic launch marks the company’s significant entry into North America’s rapidly expanding data center market, addressing critical thermal management challenges in high-capacity facilities.

The comprehensive cooling portfolio showcases LG’s innovative approach to data center thermal management, featuring direct-to-chip cooling systems, advanced liquid cooling technologies, high-performance chillers, and sophisticated air-cooling solutions. The company’s Building Energy Control (BECON) system, powered by AI technology, serves as the backbone for seamless operational control across these cooling solutions.

At the heart of LG’s offering is a revolutionary hybrid cooling approach that combines chip-level and room-level cooling technologies. This integrated solution specifically addresses the unique challenges of AI data centers, which generate excessive heat due to high server-rack density and resource-intensive computing operations. The direct-to-chip liquid cooling technology efficiently manages server temperatures, while a user-friendly Coolant Distribution Unit optimizes temperature control and energy efficiency.

“As a leading provider of innovative HVAC solutions, LG will continue pushing forward to deliver efficient cooling infrastructure for North America’s fast-growing AI data center market,” said James Lee, president of the LG ES Company.

Sustainability stands at the forefront of LG’s cooling innovations. The company’s showcase includes an advanced air-cooling system with free cooling capabilities and liquid cooling solutions that significantly reduce both energy consumption and water usage. These environmentally conscious technologies present a sustainable alternative to conventional evaporative and adiabatic water-cooling systems.

The introduction of these cooling solutions arrives at a pivotal moment in the data center industry. As facilities worldwide grapple with the increasing heat generation from high-performance computing equipment, LG’s technologies offer a promising solution for maintaining optimal operational efficiency while minimizing environmental impact.

LG’s strategic expansion into the AI data center market demonstrates the company’s commitment to addressing the evolving needs of modern data centers. By focusing on efficiency, sustainability, and innovative cooling technologies, LG positions itself to play a crucial role in shaping the future of data center thermal management.

Source: LG Newsroom