Google’s Trust & Safety team has released a comprehensive fraud advisory in May 2025, warning users about increasingly sophisticated online scams that leverage advanced technologies. The report highlights three primary threats: malvertising, fake travel websites, and customer support scams.

Rising Threats in Digital Landscape

The advisory reveals a concerning 25% surge in reported fraud losses, totalling £12.5 billion in the past year. Malvertising campaigns have become particularly sophisticated, targeting users with valuable digital assets, including cryptocurrency wallets, through malware-infected advertisements.

As summer approaches, there has been a significant increase in fake travel website scams. These deceptive platforms closely mimic legitimate hotels and travel agencies, putting unsuspecting holiday planners at risk of financial fraud.

Google’s Protective Measures

To combat these emerging threats, Google has implemented robust countermeasures, including partnerships with trusted advertisers to prevent malware distribution. The company employs a combination of AI-powered detection systems and human review processes to identify and block malicious advertisements and fraudulent accounts.

Customer support scams have emerged as another significant concern, with fraudsters impersonating legitimate technical support services to extract sensitive information from users. Google actively monitors and suspends advertisers who violate their strict policies against such deceptive practices.

Advanced Technological Threats

The advisory specifically addresses the rising threat of deepfake impersonations and cryptocurrency investment scams. Criminals are utilising manipulated media to impersonate celebrities and trusted brands, creating convincing schemes that promise unrealistic financial returns.

Global Impact and Security Measures

The proliferation of these scams represents a global challenge, with transnational criminal organisations orchestrating sophisticated schemes that blend online and offline tactics. Google emphasises that public awareness and education are crucial defence mechanisms against these evolving threats.

The Trust & Safety team continues to track these trends actively, sharing vital information to protect users. Their approach combines technological solutions with preventive education, aiming to safeguard both individual users and the broader digital ecosystem.

Future Outlook

As technology continues to advance, the landscape of online scams is expected to evolve further. Google’s advisory stresses the importance of maintaining vigilance and staying informed about the latest scam tactics to ensure personal safety in the digital space.

News Source: https://blog.google/technology/safety-security/fraud-and-scams-advisory-may-2025/