LG Electronics has unveiled its groundbreaking B2B2C smart home solutions, marking a significant transformation in the home appliance industry after 78 years of innovation. The company’s latest initiative connects consumers and businesses through integrated, intelligent ecosystems, offering customised packages for diverse household needs while collaborating with builders and developers across the United States.

The evolution of LG’s home appliances extends beyond traditional hardware, with smart systems now actively monitoring home environments and user habits. These intelligent solutions deliver proactive, personalised experiences for comfort, efficiency, and sustainability, reflecting the industry’s shift towards connected living environments.

Central to this transformation is LG ThinQ, the company’s smart home platform that seamlessly integrates appliances and IoT devices. The platform provides proactive maintenance alerts and performance monitoring, significantly reducing unexpected service disruptions and extending product longevity. Its versatility serves both individual households and large-scale residential projects effectively.

LG’s comprehensive approach includes tailored solutions for various demographic segments. First-time homeowners benefit from affordable, user-friendly packages, while growing families can access scalable systems. Urban residents enjoy space-efficient designs, and suburban homeowners receive sophisticated, full-featured solutions. The company’s commitment to sustainability is evident in its energy-saving heat pump appliances and eco-conscious built-in kitchen sets.

The company’s strategic partnerships with builders and developers have proven crucial to its success. These collaborations enable LG to create customised appliance packages for diverse projects, from luxury condominiums to affordable housing developments. This innovative B2B2C model has earned LG recognition, including the 2025 Sustainable Brand Index Leader award in both HVAC and Appliance categories from Green Builder Magazine.

Demonstrating its market leadership, LG showcased its latest innovations at KBIS and IBS 2025. As stated by Lyu Jae-cheol, president of LG Home Appliance Solution Company: “By participating in both KBIS and IBS, LG is reinforcing its commitment to delivering tailored, high-efficiency total space solutions for the U.S. built-in and housing markets.”

The company’s ambitious growth plans include targeting over 60% growth in the U.S. B2B market this year, with B2B sales expected to constitute 45% of total revenue by 2030. In Europe, LG aims to achieve $722 million in built-in appliance sales within three years, expanding its distribution network across Italy, Spain, and France.

Looking ahead, LG continues to pioneer smart home innovation, integrating AI, IoT, and sustainable design into its product ecosystem. This forward-thinking approach ensures both consumers and businesses can access smarter, more responsive living environments tailored to their specific requirements.

News Source: https://www.lgnewsroom.com/2025/05/lg-home-appliance-delivers-total-solutions-connecting-b2b2c/