
Yahoo Inc. Chief Executive Marissa Mayer’s acquisition spree shows no signs of abating. Friday afternoon, the company announced the acquisition of Polyvore, a fashion commerce site powered by community members that create image collages to put together outfits and interior design plans.
“We believe that bringing this type of community and commerce-driven experience to Yahoo’s industry-leading content will transform the user experience across our digital magazines and verticals,” Yahoo executive Simon Khalaf wrote in a Tumblr post detailing the deal. Yahoo did not disclose the purchase price, but said Polyvore staff — including CEO Jess Lee — would join Yahoo and the company’s core offerings would continue to run independently. Yahoo has acquired at least 50 companies since Mayer took over the helm three years ago.